London Hotels Inspire Haute Couture Fashion.
There’s a new designer in town (London)… Aimee McWilliams is an upcoming British designer who has been tasked with designing a unique haute couture collection inspired by the four London landmark hotels.
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Charing Cross Inspired.
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Royal Horseguards Inspired.
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The Cumberland Inspired.
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The Tower Hotel Inspired.
We love Aimees collection which was in fact commissioned to raise money for Help for the Heroes charity. The dresses will be exhibited in April at The Cumberland hotel and then the auction is planned to take place around September but we are unsure of exact details at the moment.
The inspiration behind each piece is in fact 4 of London’s leading hotels owned by Guoman Hotels; Charing Cross, The Cumberland (Marble Arch), The Tower (at Tower Bridge) and The Royal Horseguards.
Aimee McWilliams said, “I have been inspired by great interiors for most of my creative life. The opportunity to create high end luxury garments that reflected the diverse and stylish interiors of each of the hotels makes this a dream project.”
We think it'sa fantastic collection and with Aimee andGuoman Hotels the best of luck with raising money for a well worthwhile charity. The designs should certainly prove popular.
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