The Importance of Defining Your Personal Brand
Having a corporate image that empowers you will ensure you will succeed in business. My philosophy is … look successful and you will become successful, and if you take anything from this article then remember this phrase as it will help you achieve that edge in your business environment.
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Have you contemplated what improving your personal branding can do for your career prospects?
Did you know that...
People form an opinion of us based on our appearance within the first 30 seconds of meeting us whether we like it or not, and before we’ve even said a word we have already made a lasting first impression, good or bad. First impressions really do count. The fact you are putting yourself out there should make you more aware of how other people perceive you based on your non-verbal communication - in this highly visual world we are sophisticated interpreters of non-verbal messages whether we realise it or not.
55% of a first impression is based purely on your appearance, so if you’re attitude to your image and grooming routine is ‘that will do’, it most certainly won’t if you want to make a good or better than average first impression. In addition, our initial judgment includes other factors such as education, intelligence, social statue, confidence, attractiveness and likeability, all lead to a positive or negative opinion.
Let’s start by considering these questions:
- How do you achieve a higher level of professionalism by ‘looking the part’ whilst continually maintaining the respect from other colleagues?
- How do you secure more new business by ensuring colleagues trust you or sell more products without coming on too strong?
- How do you guarantee feeling more confident in that all important job interview?
Whatever your professional goals, a Corporate Image Consultant, Corporate Personal Stylist or Personal Branding Expert can enhance your professional image and improve your behavior so as to help you best represent you in the best possible way in the workplace.
I firmly believe that effective image and grooming training will benefit the following:
- Senior management who wish to improve their corporate flair, define their own personal brand and improve overall performance.
- Sales teams that require a unique edge over competitors, positive differentiation through correct representation and brand consistency, increasing sales.
- Executives who know that personal branding will enhance and make an impact on their career development.
- Company owners who are major players within their organisations but their requirements need to be addressed in a discreet 1-2-1 environment.
- Client-facing staff members - addressing appropriate business wear (formal or smart casual), personal grooming and behavior.
- Executives who regularly appear in the media – developing the right personal brand and enhancing his or her overall image for all situations that conveys self-assurance and inner confidence.
Regardless of how large or small an organisation, considerable amounts of time and money can be spent on a corporate rebrand from training new staff and hiring management teams to designing the company’s logo and launching a website.
A new corporate identity may well attract potential customers but in reality the bottom line reflects on how your employees present themselves in public, which is one of the very first things prospective clients experience.
The most influential companies in the world today all have clear brand identities, combining consistent branding and effective marketing, which is communicated through their employees. Once complete synergy has been achieved a company will only then be able to reach its full potential.
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