The World’s first invisible and backless bra by Faveo.

The Freedom Bra by Faveo, a British invention, is taking the World by storm. It’s the world’s first backless and strapless bra for larger breasts (sizes C to GG cups). The unique system is called ‘differential compression’ and was invented by Dr Joanne Morgan and developed by lingerie designer Megan Powell-Vreeswijk.

  • Faveo Freedom Bra
    Faveo Freedom Bra

‘Differential compression’ works through a band that wraps around each breast individually. The band moulds the breast into shape by applying pressure at different points around the circumference of the base of the breast. The Faveo® Freedom Bra has a carefully designed band that is held in place with a unique sticky silicone and is wider at the bottom and around the sides. The band very gently compresses the soft breast tissue at the bottom of the breast more in relation to the top, to create a net upward force and uplift. Pressure is also applied to the sides of each breast, producing gentle moulding forces to create a firmer and more youthfully rounded shape.

The Faveo® Freedom Bra is fastened with a familiar, adjustable hook and eye for those women with one breast larger than the other, and has an outer layer of stretch Lycra® to ensure an ultra-smooth contour.

According to celebrity stylist, Faye Sawyer, “The most important styling advice I can offer anyone is to wear the correct bra for their outfit. It used to be a challenge to find lingerie which allowed bigger busted women to enjoy backless or strapless outfits, but having the Faveo® Freedom Bra in my styling kit has changed all that.” Coleen Nolan from Loose Women has her very own Faveo Freedom Bra and she says its “Simply Fabulous”.

The Faveo® Freedom Bra retails at around £35.00 and is available nationwide from John Lewis and large independent retailers. For more information visit www.faveo.co.uk.

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